Why 91% Fail And How Outsource Backlink Building Can Help
Having a lot of good content but still unable to rank in Google? Outsourcing their Backlink Building might be the missing piece of their puzzle. It’s the marketers’ secret weapon to get high-quality back-links, without doing a thing. As 91% of all web pages are getting zero traffic from Google, smart brands now outsource link Building in order to scale faster. Is it right for you? Let’s find out the truth of Outsource Backlinks Builds.

What is Outsource Backlink Building?
Outsource backlink building refers to a type of practice whereby you contract someone, perhaps a professional or an agency, to create good links to the rest of the websites who would thus point to your web site. Such links are known as backlinks and they inform Google that your site is reputable and valuable. Backlinks are like having websites saying, It is worth checking out! The same way your teacher says that you have done a great job of something in front of the classroom.
Link building is outsourced in order to save time, to achieve more positive outcomes as well as to employ professional strategies. These are the key elements: the quality of links, their relevance, the authority within the given web-site, and the white-hat (ethical) approach. It reduces its effort and saves it a lot of time and energy to ensure that its business develops at a very enhanced pace online.
8 Simple Steps To Outsource Link Building
There are 8 simple steps to outsource backlink building and why you need this? How to implement this?
- Check Your Website Ready
That brings you to the next question: is my website really ready to receive links? Ask this question before even considering the outsource backlink building.
This step is skipped by most people and that is a huge mistake.
It is not only with whom you are linked that the search engines will see but also what they are linking to. Even the most useful links will not help you, when there is a poor structure, thin content or slow loading of your site.
This is what a prepared web site is:
- Clear site structure (user and Google friendly navigation)
- Quick loading (less than 3 seconds)
- Good content on each page, worth the money
- Mobile-friendly design
- Headings, meta tags and internal links
Back-links can be viewed as votes. And yet no one would vote for a site that does not look finished?
Make your own house to be in order. Then get the links that do move rankings.
- Understand How Link Building Fits into your strategy?
The question you need to ask yourself before you outsource backlink building is a simple yet potent question:
Why should I look forward to higher rankings?
Everyone believes that the aim is to rank Google. Rank is just the means to an end, more traffic, more authority and eventually leads or sales is the ultimate aim.
This is why building links is not only a technical SEO activity, but the overall strategic move. It promotes your trust in your site, shows Google who is the authority, and aids in getting you out in front of your competitors.
It is not necessary to be a good SEO in order to outsource link building. However, when you know a bit about what effect it has upon your business, then you can:
- Have the proper goals
- Measure actual metrics (not vanity metrics)
- Do not waste money in buying spam links
Concisely, marketers should not simply go on link-seeking expeditions, they should understand what those links are meant to accomplish in regards to their business.
Have other people establish the backlinks. Nevertheless, the strategy has to be yours.
- Learn About Link Building Process
Before you outsource backlink building, it’s important to know how the process actually works. You don’t need to be an expert—but understanding the basics helps you make smarter decisions and avoid wasting money. Let’s break it down:
What Is the Link Building Process?
Link building means getting other websites to link back to your content. The most common methods include:
- Guest Posting – You write an article for another website with a link to yours.
- Niche Edits – Your link is added to an existing article on another site.
- Outreach – Professionals email site owners, offering valuable content in exchange for a link.
- Digital PR & Linkable Assets – You create a high-value tool, guide, or resource that people naturally want to link to.
- Consider your Budget
Outsource link building is not a cookie-cut type of investment to consider and the premise will vary with your objectives, niche and the speed at which you would like to see the results. Having a good chart is not only important when you want to achieve an increment in monthly sales, but also when you want good links at the end of the day.
Per-link pricing is better on lower budgets and when you have specifically focused work whereas monthly managed plans are more strategic, continuous and often they have higher ROI. The cost of what you are actually paying is: out-reach, content creation, relationship building, and placing the link to the trusted, high authority sites.
What is a good cost per backlink?
It depends on industry and authority. On average:
- Budget range: $100–$300/link (low authority)
- Mid-range: $300–$700/link (niche authority sites)
- Premium: $800–$1500+/link (high-DA, high-traffic sites)
Can I build links for free?
Yes, but it is going to be time consuming. Manual outreach and guest posting could work, but it is really slow unless you know how to build relationships in SEO.
Why is link building that is outsourced costly?
Simply because it is hard work. High-authority placement tools are paid in outreach tools, writing, strategy and in some cases the placement fee by the link builders.
- Outsource To Right Person or Team
Many people ask: “How do I know who to trust when outsourcing link building?”
It’s a valid concern, because choosing the wrong person or agency can waste your time, money, and even harm your rankings. Whether you’re hiring a freelancer or a full-service agency, the key is to look beyond promises and focus on proof, process, and transparency. Ask smart questions, check real results, and don’t fall for cheap, fast link offers.
What to Look Out When Outsourcing:
- Are their practices white hat and not spammy?
- Are they able to provide case studies or testimonials of the clients?
- Are they straight forward communicators and reporters?
- Are they not new to working in your industry or niche?
- Do they understand what kind of links they offer and how they establish these links?
Only outsource link building when you are sure that the individual or the group will regard your site as their own.
- Choose The Right Type of Services
When you decide to go for outsourced link building, the next big step is choosing the right type of service. Most providers offer two models: per-link pricing or managed link-building campaigns. Per-link plans are best if you want to build slowly and control exactly where your money goes. But if you want consistent growth and expert strategy, a managed plan gives you more hands-off benefits.
The question many people would want to ask is; which of the two is better? It all depends on your desire, objectives and budgetary allocations as regards SEO. Managed services come in handy when a company wants to grow and per-link is perfect when a company needs to hit a small number of pages. A lot of B-A agencies provide the services of creating custom link building which usually implies a mix of the two approaches, depending on what suits your site best. All you have to do is ensure the service is targetable to your niche, timeline, and authority targets.
The thing is that most people do not realize? Not all outsourced link building services sell their backlinks to the different clients. That will water down your SEO. Okay, so, are the links exclusive? And so, what is the relevance of the domain? I mean, should the content really be recycled or rather tailored? Each decision about the correct service does not consist in spending money on buying links but rather in paying money on getting links which would create trust, traffic, and ranking power.
- Evaluate the Quality of Backlinks Provided
One of the biggest mistakes people make with outsourced link building is assuming all backlinks have the same value. But in reality, not all links are equal. A link from a trusted, high-authority website can move your rankings up, while a spammy or irrelevant link might do more harm than good.
- Before accepting any kind of backlink, always look into three important things:
- Authority (employ Ahrefs, Moz or SEMrush)
- Applicability to your niche
- Context of the anchor text (ensure that the anchor text does not come out as forced)
The question many people ask is: What is the way to know whether this is a good backlink?
A good link would usually generate referral traffic, would be an actual site which generates organic traffic and not forced into a corner (footer or side bar). It is a red flag in case a provider is unable to demonstrate where the link will be located.
Look at the quality of backlinks every time and in the same way that you would assess the quality of ingredients in a recipe. The more authoritative the source is, the better the SEO will be achieved, and the more reputable your site will seem in the eyes of the audience and Google.

- Watch For Trust Signal and Red Flags
In the world of outsourced link building, it’s easy to get scammed by offers that sound too good to be true because they usually are. If someone promises 100 backlinks in 24 hours, run. Quality link building takes time, strategy, and real relationships. The best providers are honest about their process, timeline, and results.
Things to beware of:
- A lack of a visible portfolio and results that can be seen and proved
- Purported to be vague promises that do not explain how links are earned
- Places hyperlinks on low quality or irrelevant websites
- No reports or update upon payment
Why should I outsource link building instead of doing it in-house?
- Time efficacy: There is no need to actively develop outreach, write, and follow up during the process manually.
- The availability of experts: Uses what works across different industries as the professionals do.
- Scalable process: Receive similar backlinks on a monthly basis without having to hire an entire team.
- Improved relationships: The agencies possess relationships with high-authority sites.
- Affordable: Does not incur the cost of hiring, training, and tools.
- Quicker outcomes: Tried and tested link builders already have systems.
- Reduced risk: It will not be punished by black-hat or old tricks.
- Custom strategies: These are custom set plans of link-building according to your goals and niche.
- Quality over quantity: Focus on relevant, white-hat backlinks that move rankings.
- Performance tracking: Receive regular reports with link placements and metrics.
Frequently Asked Questions
1. Can I outsource backlink building with a small budget?
Yes! Start with per-link services or niche freelancers. Just focus on quality over quantity and build gradually.
2. How long does it take to see SEO results from outsourced backlinks?
Typically, 2–4 months. SEO is a long game, but quality backlinks build lasting authority.
3. Are all backlinks provided by agencies safe for my site?
No. Always ask for reporting, placement samples, and ensure the agency uses white-hat methods.
4. Is outsourcing better than in-house link building for startups?
Yes, if you lack experience or time. It saves learning curves and connects you with proven strategies faster.
5. Can I track the links being built by my outsourcing partner?
Absolutely. A trusted partner provides transparent reporting with URLs, metrics, and live status.
Conclusion:
Probably, the decision that will alter everything is outsourced backlink building in case your site is good in its content with a low traffic. It allows you to access the power of expert systems, create high authority back links, and scale more quickly, without burnout. Be intelligent, be ethical and rank with a purpose.
You are all set to earn the trust of Google? It is high time something is done.