What is Press Release?
A press release is a short, official news update a business shares with journalists, publishers, and online media to announce something worth reporting, like a product launch, funding, partnership, major feature update, or event.
When it’s written clearly and sent to the right outlets, it can earn real coverage, build brand trust, and sometimes generate referral traffic and backlinks from websites that people already follow and search engines already trust.
When optimized for SEO, it also:
(1): Boosts online visibility through syndication on high-authority news platforms.
(2): Builds backlinks from credible sources like Google News, AP News, or industry-specific publishers.
(3): Reaches targeted audiences through earned media coverage
Sources of Press Release
1. Company Websites
Businesses often publish press releases in a dedicated “News” or “Media” section on their official website. This helps with direct traffic, brand credibility, and SEO indexing by search engines like Google.
3. News Agencies
Major agencies such as Associated Press (AP), Reuters, and Bloomberg often syndicate or reference significant press releases. Being featured by these high-authority sources boosts trust and domain authority.
5. Influencer & Micro-Creator News Amplification
Instead of traditional media, some companies now distribute product and event press updates through verified influencers, newsletter creators, and niche community figures.
Trusted voices get more authentic traction than legacy media in some industries.
2. Press Release Distribution Services
Popular platforms like PR Newswire, Business Wire, GlobeNewswire, and PRWeb distribute press releases to journalists, newsrooms, and search engines, offering wider reach, targeted visibility, and backlink opportunities.
4. Public Relations (PR) Agencies
PR firms help brands craft compelling press releases and pitch them to relevant media. They provide strategic storytelling, media relations, and targeted distribution, maximizing press coverage and engagement.
Benefits of a Press Release
High-Quality Backlinks
Press releases published on authoritative news sites and distribution platforms generate valuable backlinks that improve a website’s domain authority and search engine rankings.
Increased Online Visibility
An SEO-optimized press release helps your brand appear in Google News, search results, and news aggregators, expanding your online reach and organic traffic.
Shares Important News Quickly
A press release helps a company tell the world about something important, like launching a new product, opening a new office, or hiring a new CEO. It’s a fast way to spread news to the public, the media, and even employees or customers.
Builds Trust and Credibility
If people see your company’s news on trusted websites or in well-known newspapers, they are more likely to believe it’s true and professional. This helps build a strong reputation and shows the company is serious and reliable.
Keyword Optimization Opportunities
Press releases allow strategic placement of targeted keywords, which supports your content marketing and SEO strategy across branded and non-branded search terms.
Referral Traffic
Readers from news platforms or media sites may click through to your website, providing referral traffic that can lead to leads, sales, or engagement.